Message from the President

Greetings,

We sincerely welcome you to the website of the Korean Wave Studies Association.
Hallyu is no longer a temporary cultural phenomenon; it has become a significant cultural asset of Korea and a subject of academic research, engaging the world across music, film, literature, arts, and everyday culture.

Beyond K-pop and dramas, Hallyu is expanding into a new cultural discourse that fuses traditional and contemporary culture, bridging regions, generations, and nations.

The Korean Wave Studies Association seeks to reflect on Hallyu academically, conduct systematic research, and at the same time create practical knowledge that contributes to society and the field.
Researchers from diverse disciplines—including cultural content, traditional culture, philosophy, language, education, industry, and policy—come together to engage in integrative and future-oriented discussions surrounding Hallyu.

In particular, our association is committed to re-examining the value and depth of Korea’s traditional culture, the roots of Hallyu, and to interpreting the uniqueness and universality of Korean culture in the global era through scholarly inquiry.

We believe this goes beyond simply introducing culture; it is about building knowledge and discourse that can be shared with global citizens.

Going forward, the Korean Wave Studies Association will continue to serve as an open academic community, working together with researchers, educators, creators, and policymakers to broaden the horizons of Hallyu studies and fulfill our social responsibility.

We kindly ask for your continued interest, participation, and warm guidance.

Thank you.

12th. Dec. 2025.

Lee, Chang Hoo